Atmos Coffee Shop
Problem
UX Designer
3 Months
Team of 4
The current online structure of Atmos does not properly convey all they offer. Leaving sales conversions unoptimized
The client also expressed how the current site fails to effectively convey the coffee shop's unique atmosphere, values, and offerings, leaving visitors searching for a deeper connection. Lastly, they had shown interest in seeing how a complimentary app would look. They had long-eyed making an app and wondered of possible benefits.
Solution
To create greater cohesion within the site, we seek to integrate brand identity within the website as well as increase interactivity to aid in engagement. We seek to create a digital platform that is more aligned with the spirit of Atmos, with a presentation that resonates with users.
Stay up to Date
Store - Customer Interaction
Compact Layout
Interactivty
Quick Ordering
Consistent Visual Theme
Research started with User Interviews
Key Insights
Stakeholder interviews and user surveys highlighted the potential for meaningful partnerships within the coffee shop's community.
Users valued clear navigation, immersive visuals, and interactive features, all of which contributed to a more engaging and user-friendly experience.
Participants recognized a greater value for an Atmos App compared to a website. Citing…
Convenience
Time-saving
Contactless payments
This response coincided with our white paper research, as we found…
40% of coffee drinkers in the United States use mobile apps to order or pay for coffee
Main Insights
Users desired structure, simplicity, and reliability the most from new platform
Key Insights
Motivation
Coffee ordering needs are primarily based on convenience.
Users desired incentives as a reward to use the platform.
Community
Most of the participants actively use coffee shops primarily to work or meet up with friends.
Some did not see value in an app that offered all these other services
Behavior
Participants use their current coffee app for coupon and rewards
Frequently performs same the task on app - orders same drink daily
User Interface
An Iterative Design Process
Clickable Prototype