"The 100" Brand Identity

This project was a brand identity project for a musical festival.

The main feature of this project played into it the ethos of the event; as i designed a flyer where the festival receive in the form of a foldable paper fan. As the festival does take place outside during the summer, this addition demonstrates attention to detail in product design as I offer interactivity and a customer first approach. The festival is a culmination of the greatest hits from the last 100 years; A culmination of many different musical experiences mixed into one event. This festival is meant to bring together music lovers of various backgrounds for a once in a lifetime experience. The purpose of this festival is to have the festival-goers leave with a broadened music background and appreciation and a reminder of their time there - the fan.