Clickable Prototype
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Clubhouse seeks a new gaming platform
By harnessing the power of its existing platform, Clubhouse aims to offer gamers a unique space to connect, with its move into the Gaming market. Clubhouse seeks to leverage its expertise to create immersive experiences that resonate with those in the gaming community. With the added ability to stand apart from other platforms.
context
problem
Clubhouse seeks to leverage its expertise to create immersive experiences that resonate with those in the gaming community
By streamlining the reporting process, Clubhouse ensures a secure and empowered environment. Players can engage confidently, knowing that any issues will be swiftly addressed according to community guidelines
solution cont.
Roles
I assumed the following roles in designing this app:
Primary Role - Lead User Interface (UI) Designer
User Experience (UX) Designer
24 Interviews
Through Zoom
The user research made it clear that there was genuine interest in a new platform.
They Key thing we noticed was there were various similar problems that seemed to be frequent among existing platforms
Mapping made it clear the #1 user need was a moderated environment.
The ability to mute, block, report etc, to protect users became our primary focus in our MVP
By streamlining the reporting process, Clubhouse ensures a secure and empowered environment. Players can engage confidently, knowing that any issues will be swiftly addressed according to community guidelines
Our initial assumptions about gamers' preferences were disproven, we assumed their needs might’ve been latency, or how innovative it may have
The shock prompted us to conduct surveys among a wider spectrum of gamers to validate the key themes we previously identified.
Reviewing our Feedback
Custom Emoji Feature
50% This is is a Must Have Feature
8% This is is a “must have feature”
19% This is is a Must Have Feature
42% Don’t Use
26 Responses
19% Don’t Use
26% This is is a “must have feature”
26 Responses
Custom Emoji Feature
27% Don’t Use
4% This is is a “must have feature”
26 Responses
We understand that a sample size of around 384 respondents is often considered a good balance between statistical accuracy and practical considerations. At the time of the study we only had access to 26.
Custom Emoji Feature
69% This is is a Must Have Feature
competive analysis was essential in the surveys and following implementation for our mvp
This site map, informed by surveys and interviews, organizationally depicts the three key task streams that the high-fidelity prototype would focus on 1. Onboarding and registration, 2. Reporting (and muting players), and 3. Interacting with fellow users.
Visualizing a User-Centric Experience
Next Steps
Hello, World!
Our Next Steps Include
Get increased insight as to how the iterations made are being received
Lessons Learned
The importance of design systems in creating a cohesive project over time and within larger groups
Being able to balance user feedback with personal design decisions
Being able to defend my design decisions when appropriate